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Intervention There are a few terms within the natural wine marketing world that I don't really get. The idea of "nothing added, nothing taken away" is one -- a cute, romantic idea but, no, the wine doesn't make itself. Zero zero (aka how to strip away taste and preference and replace them with a Parker-esque number) is another. The one that baffles me the most is low intervention, or whatever variance on non-interventionism is à la mode right now. |
Since the beginning of the pandemic, my kitchen has slowly been converted into a fermentation lab. I have two different sourdough starters, acetobacter fermented pickles, Koji mold rice, and, most recently, I got into making Jun (a type of Kombucha). Jun is the one fermented product that I find the most interesting. In order for Jun to become sparkling, the fermentation has to finish in the bottle under a crown cap. Because of the closed environment, that lovely byproduct of fermentation, CO2, is forced into the liquid and it becomes bubbles.
Microorganisms are just like us in many ways, they are alive. They eat, drink, inhale oxygen, and exhale carbon dioxide. Fermentation in the bottle is life under pressure, and it's what gives us bubbles.
Next time you enjoy a glass of fizzy goodness, be it pet nat, other sparkling wine, or kombucha, remember, it has bubbles because the yeast was forced to stay inside too.
- Vitalii Dascaliuc
I've been thinking a lot recently about rituals. As humans, we perform rituals because they help us structure and control our inherently chaotic existence and confront the illusion of time. We make coffee at 7:05am every morning, we purge our closets when spring arrives, we always read the Style section first on Thursdays.
Celebrations are built upon ritual. My older son, Nat, is going to turn five years old in a few weeks. He's at that age where birthdays take on supreme significance. He's been looking forward to his birthday for six months now. About two months ago, he started telling me, "Dad, Coronavirus will definitely be done by the time it's my birthday." And then a few weeks ago, it changed to, "Dad, I think it will be okay if I can't have a big party with my friends, as long as we celebrate at home and I still get a Nerf blaster."
The other day at our house, we saw our next door neighbors outside playing a game with their kids and one other family. They were all wearing the same color. Nat stood at the window watching intently, not saying a word (which never, ever happens) as the small party pinned tails on paper dinosaurs and ate cupcakes and danced. He seemed shaken, pensive, but also oddly accepting, despite the fact that he hasn't seen a friend in person in almost three months. That acceptance was crushing. Eventually Nat walked away from the window and quietly sat down to dinner. We realized it was the neighbor's eldest son's fifth birthday that day.
Alcohol and ritual go hand in hand. Champagne toasts at weddings, beers after a long bike ride, whiskey shots on birthdays, bottles emptied onto the street for lost friends. Business deals and Roman sacrifices alike revolve around the presence of alcohol.
One thing that we've been focused on learning more about recently is sake. I'll readily admit that sake is the area of beverage that I know the least about. It's always intimidated me somewhat. The other week, I was having a discussion with Lane Harlan of Baltimore's Fadensonnen, a beautiful natural wine and sake bar, and she touched upon the value of serving rituals for sake. Lane explained how, from ceramic drinkware to how it's poured to careful manipulation of temperature, ritual is closely tied to the sensory experience of sake. That ritual is likely much of the reason for my intimidation.
And below we're lucky to have Monica Samuels, one of the world's leading sake experts, writing about the confluence of Japanese sake and natural wine. She picks out a few sakes to help guide any natural wine drinkers, like us, who may be newer to the experience.
One of the many things we've lost because of COVID-19 is ritual, especially the ritual of celebration. There are no weddings, bars, or funerals. But we have a chance to find some new, slower rituals these days. At our house, we'll be having "corn-a-macob" and steak for Nat's birthday, at his request. Because a June birthday also means the beginning of summer, and all of the rituals that that entails. Hopefully we'll carry some of these smaller rituals with us when the old ones come back too.
-Jeff Segal
It somehow happened that this week's newsletter is focused entirely on women: Gina, mothers, Sefika. And we wanted to keep the trend going with Meri Lugo. Meri is the GM at Little Serow, my neighbor, and a woman of great taste (and kindness). We asked her to make another list to keep us out of the vicious hamster wheel of mass media.
Jeff's wife, Julia (another badass woman), described Phoebe's list from the other week as the smartest thing we've ever put in the newsletter. Hope you enjoy another copy and paste situation from a brilliant woman.
Does wine matter at all? I mean that seriously, not as a bullshit rhetorical opening. That question has pulled at me, skimming the surface of my consciousness, for the past 15 years. In many ways, I've devoted my life to it. Wine has taken my money, commandeered my memories, dictated my friendships, and monopolized my attention ever since this one night where I scribbled out a tasting note on a napkin at a little wine bar in New York.
But it's easy to think that wine is meaningless. It many ways, it is. It's something that washes down meals, it gets you drunk, it's what happens when a bunch of grapes sit in a container for a while and start to fall apart. It's a beverage. And that's what I think about when I question why I've devoted my life to a beverage.
The past few weeks have been incredibly difficult. My friends are hiding out with their families wearing masks, learning how to homeschool their kids, and registering for unemployment benefits. We may be undergoing a period of societal change (less gathering, less restaurants, more individualism, more social unrest) that could last for a long time. And that's led me to question wine and its meaning again.
Here's where I've ended up, at least for right now: I don't know that wine has to have meaning. Maybe it just is. I love it, I love the people who make it, I love the people who sell and champion it, and I love that other people love it like I do. And maybe during times like this, that love is enough.
- Jeff Segal
There's been plenty of ink spilled about natural wine's demise in recent months, most notably Alice Fiering's poetic piece in the newspaper of record. And while the vast majority of the world has never heard of natural wine and even most wine drinkers still have no idea what it is, there's certainly danger to natural wine being posed by corporate giants co-opting the term and not its ethos.
But there's a much bigger threat to natural wine right now and that's the tariffs set to go into effect next month, which could essentially double the price of all European wines. The natural wine world is up in arms about this right now (at least on Instagram), which makes sense. Entry price points for natural wine are already steep AF. There's essentially nothing available below $15, which could soon become $30. The market of consumers looking to spend $30 on a single-use item in a category new to them is probably quite small. And the beautiful heart of natural wine, the $20-$35 bottles from places like the Loire Valley and Beaujolais and Sicily and Rias Baixas, could become legitimate luxury items. One of the core ideals of natural wine is that real wine should be drunk by regular people. That's hard to uphold when pet nat costs $60 a bottle.
But natural wine will survive the tariffs precisely because of that ideal. The only way to keep US demand for these wines from becoming a flatline (yes, Overnoy and Rougeard buyers, we know you'll keep buying) will be through cooperation between producers, importers, and retailers/restaurants. Producers will need to work with importers to keep prices in line and not just turn around and sell all their wines to the UK, Sweden, Japan, and [insert hot natty wine market here]. Importers, who will likely be the hardest hit by the tariffs, will need to slim down and get creative and focus on relationships. And retailers and restaurants will need to rethink buying and pricing to make sure their customers don't feel like something they love was suddenly stripped away.
But that cooperation will happen (and already is) because natural wine still operates as a human to human business. Conventional, industrial wine producers, importers, and buyers don't have the flexibility to lean on relationships. For better or worse, they are businesses built on maintaining bottom lines. And for those corporate giants that have ventured into natural wine, this all should serve to triage the MOG. We're having phone calls every day with our importers and producers to work together to keep the containers moving and it's all because we share a common vision.
But that doesn't mean that things will stay the same. For a brief moment, let's appreciate the fact that we've been able to drink incredible, unique wines from around the world made by real people at price points that many can afford. And while the golden age of real, honest wine may be ending next month, we're all going to work together to duct tape this shit until some saner policies come into place.
- Jeff Segal