Empirical Spirits

Fuck Trump

$82.00

Fuck Trump

Empirical Spirits

Fuck Trump

$82.00

Flavor has a special capacity to trigger memories - especially emotionally charged memories - because of the direct connections olfaction has with parts of the limbic system involved in generating emotion and memory. Olfaction is unique in being the only sensory system that projects directly to the amygdala without being gated by the thalamus and thus creates flavor memories that are not continually reconstituted by the normal recollection process. None of our other senses have this level of targeted connection with the areas of the brain that process emotion, associative learning and memory.

-Empirical Spirits