The name Telquel is, suprise suprise, a pun. It's a riff on Teckel (Dachshund hound) spun to sound like "as is". The idea here to make a simple table wine that reflects the vintage. The blend changes every year but is always dominant.
The wine's "Un Poil Dur..." tag line extends the canine pun. It literally translates to "A hard hair" but is slang for "rough around the edges."