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Gin is traditionally called London Dry - but I live there and usually it isn’t. So I wanted to make a gin that would invoke that unique petrichor smell that comes from light rain hitting the pavement on a warm day. I’ve never met anybody who doesn’t like that smell.
40% ABV
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The key ingredient in that petrichor smell is also present in beetroot. So we’ve combined beetroot with lovage, bay, orange, and ginger to create a gin with light notes alongside earthy tones that give a distinct rainy quality to the gin.
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Capturing that elusive petrichor smell wasn’t easy - but eventually we discovered that beetroot contains the vital ingredient. It may not rain at all where you live, but this pours beautifully. We are famous for our humour.
- James May
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